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Ghosn’s video: a smart PR move or an act of folly?

The former Nissan chairman's recorded statement is seen as a bold effort to ...

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How Fujifilm is trying to move beyond its photography legacy

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Man arrested for #MeToo defamation of Utopeia founder

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Vodafone calls global media review after in-housing ...

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SPH media revenues continue slide

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4 hours ago

Ghosn’s video: a smart PR move or an act of folly?

The former Nissan chairman's recorded statement is seen as a bold effort to regain control of a personal crisis, but might not be enough to win over the sceptics.

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8 hours ago

How Fujifilm is trying to move beyond its photograph...

The Japanese company’s global fame as a maker of photographic equipment is a mixed blessing.

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7 hours ago

Man arrested for #MeToo defamation of Utopeia founder

The development comes after Banerjee initiated police proceedings when sexual harassment claims against him caused a business loss of over US$1 million and the resignation of over 40 staff members, according to his lawyer.

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2 hours ago

Vodafone calls global media review after in-housing ...

WPP's Wavemaker has held account since 2014. Key markets include Australia, Germany, India, South Africa, Spain and the UK.

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8 hours ago

SPH media revenues continue slide

Shortened holiday ad period and slowing print revenues weigh on results in first half of fiscal year.

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8 hours ago

Confidence returning to buying and selling data: Eyeota

Evolving data laws run the risk of creating continued headaches, but GDPR has pushed most brands, agencies and publishers to a better place, argues Eyeota's international MD Aaron Jackson.

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1 day ago

100 of the best ads from Asia Pacific (according to us)

We could have called it the 'ultimate' list of best work from the region, but that would offend our appreciation of the variety of subjective responses to creativity. So we ask for your faith in our judgement—and for your help to expand this epic list from 50 to 100.

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9 hours ago

This week's people moves and business wins

It's a busy week, with new from R/GA, The Works, McCann, Finecast, Performics, I&S BBDO, BBDO J West, MediaCom, Iris, WhiteGrey, Golin, DDB, Cadreon, Edelman, Ruder Finn, CHE Proximity, OMD, Sweetshop and more.

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10 hours ago

Happy Mcgarrybowen names new leadership

The previous CEO, MD and creative lead departed amid #MeToo allegations in October.

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10 hours ago

Burger King apologises for "insensitive" chopsticks ad

The brand has removed the offending video.

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Mar 19, 2019

Agency Report Cards 2018

Campaign Asia-Pacific presents its 16th annual assessment, evaluating 43 APAC agency networks based on their 2018 business performance, innovation, creative output, awards, staff development, diversity and leadership.

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9 hours ago

WeChat adds friend alerts to Moments advertising

The new function is automatically available for all paid ads in Moments.

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11 hours ago

Purpose is dead, long live movements!

Too often a brand’s purpose lies dormant in a Powerpoint deck, and ends up never being activated out in the world. The founder and CEO of StrawberryFrog offers a series of tough questions to help avoid that fate.

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11 hours ago

Cannes Lions jury guidelines updated to tackle ...

Changes are part of collaboration with Unstereotype Alliance.

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1 day ago

Did you know David Beckham speaks nine languages?

Actually, he doesn't. But 'deepfake' voice tech makes it look like he does in this anti-malaria campaign by R/GA London.

Powerful platforms, big questions

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Apr 4, 2019

Australia passes social media law with severe ...

Bill proposed by prime minister on Saturday introduces fine and jail time as punishment for breaches.

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Apr 3, 2019

'The party is over': APAC not convinced by Zuckerberg

Three individuals involved in the media and marketing world in Asia share their reactions to the Facebook CEO's recent article in the Washington Post, in which he called for government help in regulating his platform.

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Apr 2, 2019

Platforms wary of proposed Singapore fake news law

Coalition of tech brands says it’s “deeply disappointed” over bill calling for up to S$1 million fines for social networks.

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Apr 2, 2019

Decoding Mark Zuckerberg's plea for 'new regulation'

Let's interpret key passages from Facebook founder's manifesto.

The Work

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9 hours ago

India, there's a Spotify playlist for your life

Spotify has released its first Indian marketing campaign, serving ads that pick up on hyper-local social situations.

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2 days ago

Hyundai's twerking brush-creatures get electrified

Campaign by Innocean Australia transplants characters from two years ago into a new, Tron-like environment for an all-electric SUV.

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2 days ago

A cinematic journey through clean air and water

Grey Malaysia brand campaign for Coway touts a customer milestone.

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Apr 5, 2019

Marriott celebrates Hong Kong Rugby Sevens with more silly Chabal antics

Last year’s ad was such a hit, why change a winning formula?

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Apr 5, 2019

A Royal Challenge to get rid of stereotypes in cricket

DDB Mudra helps sports drink champion gender parity in India's most popular sport.

Focus

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Xaxis: Delivering Outcome-driven Content

Xaxis is the Outcome Media Company. We combine unique brand-safe media access, unrivalled programmatic expertise, and 360-degree data with proprietary artificial intelligence to help global brands achieve the outcomes they value from their digital media investments. Xaxis offers managed programmatic services in 47 markets globally including 16 in Asia Pacific. As digital marketeers, we face pressing questions every day. We created this spot to hold healthy debates about everything digital marketing, programmatic, and on the horizon.

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Brand Champions, Bold Partnerships

From marketing, sponsorships and brand partnerships to digital activation and hospitality services, the opportunities for brands investing in sports are infinite. Discover from the case studies below how some of the industry’s biggest brands have successfully harnessed the values and passion points in sport to engage with fans and build brand loyalty.

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Big Brands, Brave Content

The promise of a feature-length documentary. The imaginative spirit of an animated short. The gusto of a celebrity commercial spot. This space follows the work of a diverse, versatile and always-on content solutions provider. Check out the case studies and opinion pieces below on branding in the new age.

Find Your Dream Job

People to watch

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Dec 11, 2018

Full Asia-Pacific marketer Power List revealed

Presenting the complete first list of Asia-Pacific’s 50 most influential brand marketers, as chosen by the editorial team at Campaign Asia-Pacific.

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Oct 23, 2018

40 Under 40: 2018's class of young leaders in APAC ...

The factor that unites all 40 is that they are regularly going beyond their job descriptions, treating these as a starting point from which they can make broader change happen.

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Aug 16, 2018

Presenting the 2018 Women to Watch

Meet 40 women whose achievements, we hope, will inspire, delight and astound you—and quite possibly make you realise you're not working hard enough.

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Apr 20, 2018

Meet China Digital A-List's class of 2018: Disruptors

This year's Disruptors 颠覆者 are shaking things up in the market.

Events

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May 22, 2019
Bangkok

MediaWorks 2019

Now entering its 14th year, this 4-day training experience has become a career milestone for Asia Pacific's top talent in the media, marketing and advertising industry.

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Jun 4, 2019
Singapore

Women Leading Change 2019

Following a highly successful 2018 programme, the Women Leading Change conference and awards returns to Singapore on 4 June 2019 where we will gather to learn from exceptional talent and recognise the leaders bringing the industry into the future.

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Jun 12, 2019
Hong Kong

CampaignComms

CampaignComms 2019 analyses the real state of the communications and PR sector in APAC.

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Jun 12, 2019
Hong Kong

PR Awards Asia 2019

The 18th PR Awards Asia return to celebrate the most outstanding, inspired and successful campaigns, individuals and companies in Asia-Pacific's communications industry.

PARTNER CONTENT